Lunar Wrapped 2023

Revisiting the incredible highlights we had in 2023

Nick Balanutsa & Tim Haldorsson
January 08, 2024

Hey there and Happy New Year everyone!

It’s been a fantastic year for our agency.

That’s why we decided to revisit the most memorable moments with you.

January

We kicked off the year by launching a free guide to help GameFi projects grow during a bear market:

In the Gamefi niche and starting to lose momentum? Feel like you're falling behind the rest of the pack in the bear market?
Please take a look at our new guide aimed at helping Gamefi projects weather the bear market. 👇
lunarstrategy.com/guides/is-your…lunarstrategy.com/guides/is-your…
— Lunar Strategy (@LunarStrategy)
12:52 PM • Jan 5, 2023

Experimented with paid ads in the Metaverse:

As always, we are happy to be running campaigns in the metaverse using @NFTPlazas kiosks.
We are currently running a campaign "Establish yourself as an authority in the market" that you can find in @decentraland 🥂
— Lunar Strategy (@LunarStrategy)
9:18 PM • Jan 10, 2023

February

Released our ultimate NFT marketing guide for 2023, full of strategies to help you succeed:

🖼️ Your ultimate NFT marketing guide for 2023 is here!
Click here to read the full article on our blog, or read this thread for a summary! 🧵↓
lunarstrategy.com/article/nft-ma…
— Lunar Strategy (@LunarStrategy)
11:29 AM • Feb 21, 2023

March

Shared our most efficient ways to use a marketing budget after working on over 150 projects:

After working on over 150 projects and investing over $10 million in marketing.
This is the most efficient way to spend your marketing budget. 🧵
— Lunar Strategy (@LunarStrategy)
6:56 PM • Mar 7, 2023

Celebrated hitting a new PR record with a reach of almost 700k for a client:

The latest PR result report looking real good for one of our clients 👀
— Lunar Strategy (@LunarStrategy)
6:13 PM • Mar 29, 2023

April

Our thread on establishing authority with PR went viral and hit over 750k impressions:

Most web3 brands struggle because they have no authority in the space.
Here's how to gain authority & credibility with public relations.
🧵
— Lunar Strategy (@LunarStrategy)
8:37 PM • Apr 2, 2023

Our CEO shared his knowledge at NFT NYC 2023, discussing NFT growth marketing strategies:

#NFTNYC2023 touchdown!
Our CEO @TimHaldorsson just landed in NYC.
He will speak at the panel about ''NFT growth Marketing Masterclass''.
If you're there, check it out and maybe say hi 🤝
— Lunar Strategy (@LunarStrategy)
7:22 AM • Apr 12, 2023

May

Shared tips to avoid common project pitfalls after helping our clients raise over $50M:

We're happy to be featured in @theportugalnews, discussing why international #Web3 agencies are choosing Portugal🇵🇹 as their go-to destination.
Find out what makes Lisbon such an attractive hub for Web3 and crypto 👇
theportugalnews.com/news/2023-05-0…
— Lunar Strategy (@LunarStrategy)
9:28 AM • May 6, 2023

Celebrated our 4th anniversary:

Its my birthday, I'm turning 4 years! 🥳
What a year its been, what 4 years it's been.
Achieved so much, loved every second of it, the late nights, the victories, all of it.
Doing a trip down memory lane in this post, looking back at some highlights over the last 4 years ⬇️
— Lunar Strategy (@LunarStrategy)
8:58 PM • May 16, 2023

Shared our exclusive Web3 go-to-market workshop:

Do you get 0 results with your marketing?
In most cases, this is because projects got no strategy. They shoot random marketing activities everywhere.
Stop wasting your budget, and get yourself a strategy before you start the next campaign 🤝
— Lunar Strategy (@LunarStrategy)
7:45 PM • May 24, 2023

June

Got featured as a leading Web3 marketing agency in TheKOLLAB:

"As web3 projects continue to thrive and gain momentum, selecting the right PR agency becomes crucial for effectively communicating your message"
We are happy to be featured as the leading agency in theKollab latest article.
thekollab.io/agencies/best-…
— Lunar Strategy (@LunarStrategy)
10:32 AM • Jun 6, 2023

Been nominated by BeinCrypto as one of the Top-10 NFT marketing agencies:

Thanks @beincrypto for the feature!
— Lunar Strategy (@LunarStrategy)
8:56 AM • Jun 8, 2023

Our CEO shared how to future-proof your Web3 career using AI on Crypto Jobs List's Space:

Can using AI future proof your crypto career?🤔
Join us for a Twitter Space with @TimHaldorsson, the CEO of @LunarStrategy and let’s talk about how AI is changing marketing in web3!
🔔 Set a reminder for the upcoming live session
twitter.com/i/spaces/1lPKq…
— Crypto Jobs List — DeFi NFT Web3 jobs (@CryptoJobsList)
10:45 AM • Jun 19, 2023

Helped Blockster launch their NFT Loyalty Program:

As always we are happy to support our media partner @BlocksterCom in launching their new NFT Loyalty Program.
Blockster is a leading publication in Web3 media. Read the latest article published in @benzingacrypto
— Lunar Strategy (@LunarStrategy)
5:35 PM • Jun 30, 2023

July

Partnered with OKX to boost their global presence:

Proud to be working with @okx to help them increase their global presence.
Helping them to get featured in some of the leading web3 media:
— Lunar Strategy (@LunarStrategy)
12:35 PM • Jul 7, 2023

Gave away our Web3 AI Marketing Guide for free:

We created an ultimate Web3 AI Marketing Guide.
It's the blueprint we used to raise 100M+ Euro & gain 2M+ followers for our client at our agency!
Want to get your FREE copy?
Like, RT, comment 'Web3 AI'
(must be following for an Auto-DM)
— Lunar Strategy (@LunarStrategy)
3:00 PM • Jul 19, 2023

August

Been recognized as one of the best crypto marketing agencies by BeinCrypto:

We just got featured in the new publication by @beincrypto 📑
"13 Best Crypto Marketing Agencies for 2023"
📍 Learn more by the link:
— Lunar Strategy (@LunarStrategy)
3:00 PM • Aug 3, 2023

Passed 5M impressions on X:

Today we passed 5M impressions on X!
Meaning we are accepted to the Ad revenue share program on X, excited to see the returns.
These are our stats from the last 7 days ⬇️
— Lunar Strategy (@LunarStrategy)
6:17 PM • Aug 12, 2023

Launched a 30-Day X Growth challenge:

We are excited to announce a 30 days X Brand growth challenge, this means that over the coming 30 days the @LunarStrategy team will share daily tips on how you as a brand on X can grow your engagement and following by providing value.
#30DaysXGrowth
— Tim Haldorsson (@TimHaldorsson)
1:08 PM • Aug 13, 2023

Acquired 5k new beta users for our client:

Our go-to-market strategy in action.
5k new beta users in the 2 months for @aarnasays.
Only green candles at Lunar Strategy.
— Lunar Strategy (@LunarStrategy)
2:17 PM • Sep 1, 2023

Launched Lunar Academy with SIX Web3 marketing courses:

We're live 🟠
You're now able to go in and get access to all the courses.
Website: academy.lunarstrategy.com
PS. For everyone who signed up for the waitlist, you have gotten an email with your 2 weeks free trial.
— Lunar Academy (@lunaracademy_ai)
8:56 AM • Aug 30, 2023

September:

Created a 45-page guide "Make X your best user Growth channel":

Day 19,
Our full X growth guide is here, our 45 pages full playbook on growing an account on X.
Link in next post 🔥
— Lunar Strategy (@LunarStrategy)
3:32 PM • Sep 7, 2023

Had a nice dinner to celebrate a successful Q3:

Lunar Strategy Lisbon team out for Q3 dinner yesterday 😎
— Lunar Strategy (@LunarStrategy)
3:42 PM • Oct 1, 2023

October

Our CEO posted an article on X's role in crypto growth in The Daily Hodl:

Just published an deep-dive into why X is the future of crypto growth in @TheDailyHodl I discuss how X has become the core platform for growing crypto projects 👀
— Tim Haldorsson (@TimHaldorsson)
2:40 PM • Oct 4, 2023

Partnered with Ocean Money and BitMEX to increase their presence on X and grow their global presence:

Taking future unicorns to market is what makes us wake up in the morning at Lunar.
We're excited to have partnered with @OceanMoney_ to increase their presence on X.
They're here to make finance managing as easy as opening a single app, be it:
• Day-to-day use of money
•… twitter.com/i/web/status/1…
— Lunar Strategy (@LunarStrategy)
3:36 PM • Oct 6, 2023

We recently started to work with @BitMEX to help them grow their global presence.
Excited to help them reach new heights with their affiliate program.
— Lunar Strategy (@LunarStrategy)
3:00 PM • Oct 9, 2023

Our CEO published an opinion article on Coin Desk:

Check out the latest opinion article by @TimHaldorsson on @CoinDesk!
Discover how grants are fueling the growth of a stronger crypto ecosystem and giving projects a competitive edge in the next bull market.
📍Full article:
coindesk.com/consensus-maga…
— Lunar Strategy (@LunarStrategy)
2:15 PM • Oct 12, 2023

Visited The Bitcoin Conference in Amsterdam:

That's a wrap!
What an astounding event in a remarkable city.
Two action-packed days filled with panels, interviews, and newfound connections at @TheBitcoinConf
Onward to our next adventure in Barcelona with @EBlockchainCon
— Lunar Strategy (@LunarStrategy)
3:33 PM • Oct 14, 2023

Visited the European Blockchain Convention in Barcelona and conducted a giveaway with cool prizes:

Just landed at @EBlockchainCon, and we're pumped!
Check out our booth for a special giveaway.
Anyone (even if you don't attend) who downloads our X Growth Guide gets a shot at winning:
🥇 Go-to-Market Strategy
🥈 Yahoo Finance PR
🥉 Ledger
The giveaway is live for 48h only!
— Lunar Strategy (@LunarStrategy)
12:53 PM • Oct 25, 2023

November

Partnered with nuco.cloud to help them get more exposure on X:

Proud to announce that we've partnered with @nucocloud to help them get more exposure on X.
@nucocloud is a decentralized platform where people can share unused computing power and access it when needed, offering cheaper and eco-friendly cloud computing.
— Lunar Strategy (@LunarStrategy)
11:47 AM • Nov 12, 2023

Our CEO gave a speech on Newconomics 2023 on how to bring an idea to market:

👊 @TimHaldorsson CEO @LunarStrategy is now talking to us about how to bring an idea to market. 👊
"Web 3 adoption will happen when we improve the lives of everyday people" 👌 #newconomics2023
— HUMAN Protocol 🧬 (@human_protocol)
12:01 PM • Nov 14, 2023

Got recognised as one of the Top NFT Marketing Agencies:

We're stoked to announce that we've been officially recognized as one of the Top NFT Marketing Agencies & Services!
Getting ready for even more amazing awards coming our way 🫡
📍 Check out the full list here:
web3marketing.network/top-nft-market….
— Lunar Strategy (@LunarStrategy)
12:48 PM • Nov 22, 2023

Received our first X ads payout:

You need Practice What You Preach!
We told our X growth team to get the 5 million impressions needed for revenue sharing on our agency account.
They succeeded within 10 days based on engaging with top crypto accounts and adding value as a "reply guy" to various conversations… twitter.com/i/web/status/1…
— Lunar Strategy (@LunarStrategy)
8:38 AM • Nov 25, 2023

December

Hosted Crypto Marketing Webinar "How to capitalize on the market in 2024":

Crypto Marketing: Capitalize on the market in 2024
Join our Webinar on the 5th of Dec 4pm GMT.
Why Attend?
▫️ Learn bear-market tested strategies
▫️ Free of charge
▫️ Award winning agency
▫️ Experience from over 150 projects
Limited slots, signup here: lu.ma/lunarstrategytwitter.com/i/web/status/1…
— Lunar Strategy (@LunarStrategy)
4:41 PM • Nov 25, 2023

Had our yearly Christmas party with our Lisbon-based team:

A Very Lunar Christmas 🎄
We had our yearly Christmas party yesterday, with our Lisbon team + friends!
What a night, Secret Santa, lots of good food, and a bit too much tequila.
Excited about whats next! twitter.com/i/web/status/1…
— Lunar Strategy (@LunarStrategy)
7:09 PM • Dec 9, 2023

We're looking forward to an even more action-packed and successful year ahead.

More quality web3 marketing content is coming your way this year from our team, so stay tuned!