Crypto AI:CON Case Study: How We Drove 1,250+ Attendees and 7M Impressions

When we set out to create the Crypto AI Conference, we had a bold vision: to make Lisbon the epicenter of the Crypto and AI world for 48 unforgettable hours. 

Here's the behind-the-scenes story of how we turned that vision into a conference with:

• 1,250+ attendees from around the globe

• 7M+ social media impressions over 6 months

• 2M+ impressions in media and publications

• 14+ hours of cutting-edge content and alpha

• 75 industry-leading speakers

• 70+ ecosystem partners

• 200+ UGC posts in 2 days

Step 1: Building the Dream Team

Every great event starts with an even greater team.

We knew that to bring together the best minds in blockchain and AI, we needed to first assemble a solid lineup of partners and speakers.

Our approach was highly targeted and personal. We crafted custom outreach to every potential partner, highlighting the unique value they could bring to the conference. 

This hands-on approach allowed us to secure over 70 ecosystem partners and 12 sponsors ranging from Web3 giants to AI innovators.

Step 2: Creating Global Buzz On-Sight

With our dream team in place, it was time to get the word out.

We knew that to drive ticket sales, we needed to generate excitement early and often.

So we first went offline.

We hosted a "world tour" leading up to the main event:

• Token2049 side event in partnership with @chaingpt and @privasea_ai in Singapore (1,500+ attendees)

• Brussels side event during EthCC (536 attendees)

• ICP Hub launch in France

At each stop, we hosted exclusive side events complete with networking, expert panels, and sneak peeks of what attendees could expect in Lisbon. 

These events served as powerful proof points for the caliber of our programming and organizing skills.

Step 3: The Social Media Blitz

After completing the mini-world tour and announcing a good chunk of the partners and speakers, we entered the final one-month stretch. 

It was the most fruitful one in terms of ticket sales, and that’s exactly where all of the puzzle pieces fell where they belong. 

It took some significant effort as we kicked our promotion into high gear. 

We hosted a series of AMAs leading up to the event, giving our community direct access to the speakers and minds behind the conference.

Then, we activated our network of 250+ KOLs and coordinated a massive social media push across X, LinkedIn, and beyond.

The plan was simple but effective:

→ Arm our KOL partners with a few post templates and a single poster highlighting all the value we were bringing to Lisbon on Nov 9-10th

→ Incentivize partners and speakers posting their exclusive discounts and making it as easy as possible to do so

And for the last week, we’re pretty sure attendees couldn't scroll their feeds without seeing a conference update.

But we didn't stop there. 

We also ran some targeted ads that delivered an additional 5.8 million impressions throughout the whole campaign, ensuring that the Crypto AI Conference was truly unmissable.

Step 4: Dominating the PR Game

While social media was our megaphone, we knew that to establish the conference as a landmark event, we needed to secure top-tier media coverage.

And our PR blitz was a huge success. 

We landed 78 pieces of coverage, reaching an audience of over 117 million.

The cherry on top? A feature in Cointelegraph just days before the event, positioning the Crypto AI Conference as a can't-miss occasion.

With the last-minute offer in place, we eventually sold 1250+ tickets by 9th of Novemeber.

But we also knew that the true magic of the conference would come from the community we brought together. 

To keep the momentum high, we incentivized attendees to create and share their own content.

Every attendee who posted about the event got an additional entry into a AI:CON Competition for almost $5k in prizes. 

The result? Over 200+ pieces of user-generated content.

The Final Tally

When all was said and done, the numbers spoke for themselves:

• 1,250+ attendees from 50+ countries

• 7M+ social media impressions (organic + paid)

• 70+ ecosystem partners

• 14+ hours of content

• 8.1/10 average attendee satisfaction score

• 78 media placements with 117M reach

• 2M+ media views

• 330+ new ICP wallets created

• 5.8M+ ad impressions

But more than the metrics, it was the feedback from our attendees that told us we had achieved something special:

"Loved the event, great crowd, well organized, and the location was probably the best I could have imagined" – Sander Gortjes, HELLO Labs and Killer Whales

"You wouldn't guess it was just the first edition! Super well organized, a highly engaged audience, and insightful talks that made it an epic conference. Can't wait for next year." –  João Machado, Humanity Protocol

"This excellent conference allowed me to yap on AI in web3 and connect with the target audience. Special kudos for the food at the speaker's lounge. From a speaker's perspective, I liked that the audience was comprised of web3 natives who I could connect with and learn from." –  Krystyna Kozak-Koznacka, CMO of Cookie3 

What’s next? 

The success of the Crypto AI Conference 2024 was the result of countless hours, unwavering dedication, and a commitment to creating an unforgettable experience.

But for us, it's just the beginning, since we recently announced our Crypto AI:CON World Tour 2025: 

→ First stop: Bali with @flow_bali on Feb 7th
→ 6+ locations worldwide
→ Premium venues & speakers
→ Unique local experiences 

And if you want to apply our marketing expertise and resources to elevate your Socials, PR and KOL Marketing, feel free to book a call by the link below ↓