Hey everyone,

Today, we’d like to share a success story from one of our DeFi clients.

Let’s dive into the results of our fruitful campaign with them ↓

The game plan

Our 30-day goal was simple but ambitious: create a buzz for their upcoming launch and grow their following on X.

We aimed to convert these followers into waitlist sign-ups and future token holders during their launch phase.

What we did

1. X Content Creation & Reply game

We kept their profile super active putting out:

• 23 regular posts

• 8 threads & long reads
  

We saw impressive numbers, indicating strong audience interaction and interest in the content.

To amplify the content even further, we did daily engagement with top Web3 publications and KOLs in the niche, leaving over 200 replies, which generated 350 profile clicks and 39,700 impressions.

In total, we managed to generate 261,000 impressions on X:

2. Influencer Marketing

Our team didn’t go easy on the influencer side as well, since we rolled out a huge campaign with 19 various collaborations, including:

• 23 posts

• 4 RTs from top KOLs

• 2 Podcasts/X spaces

• 1 YouTube video

3. Public Relations (PR)

Our strategy included securing 5 media features that resulted in 293,000 generated views.

The results

Influencer Reach: 331,400
PR Reach: 293,000
X reach: 261,00

Total reach: 885,400
New waitlist sign-ups: 8,803

Cost-effective marketing

We understand that projects have limited financial resources.

That’s why our team focuses on achieving the best results possible at the lowest cost.

We pay close attention to CPM analysis to track the effectiveness of each influencer collaboration and we stay agile to adjust campaigns when needed.

In short, this campaign was a textbook example of how strategic marketing can amplify a project's reach and prepare it for a successful launch.

By integrating 3 major pillars of marketing in the Web3 space, we helped our DeFi client not only gain visibility but also build a solid base of potential users and supporters.

This case study is just one example of how our award-winning agency can turn your goals into amazing achievements.

Excited for your own success story?
Let’s chat about how we can help your project achieve similar results ↓

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Till the next week,
- The Lunar Strategy Team