Let's address the elephant in the room – the recent airdrop allocation left many Yappers and Genesis NFT holders surprised, to say the least. 35% to team/foundation might seem steep, but here's our take:

This distribution signals something crucial – Kaito prioritizes sustainable growth over short-term hype.

Lower initial token circulation combined with 7.5% allocated to future Yappers? That's a clear message about building lasting value.

We've seen enough projects crash and burn after massive airdrops.

This time feels different.

Here's why we're doubling down on Kaito:

▫️ AI-driven quality evaluation
▫️ Focus on meaningful engagement
▫️ Long-term incentives for builders

Now, let's talk about what actually works on Kaito 👇

5 Proven Ways to Build Real Kaito Mindshare

1) Quality Content Is Your Edge

Gone are the days of generic "gm" posts and empty engagement. Kaito's AI rewards substance.

What separates winners:

• Insights backed by experience

• Data that tells a story

• Conversations that spark real dialogue

Your content should make people think, not just scroll.

2) Understanding Kaito's Core Mechanics

The platform evaluates impact through:

• Fresh perspectives (recycled takes don't cut it)

• Evidence-based arguments

• Community-driven discussions

This isn't about gaming the system – it's about adding real value.

3) The KOL Partnership Playbook

Forget spray-and-pray outreach.

Success on Kaito demands authentic relationships.

Winning approach:

• Build genuine connections before pitching

• Share resources, insights, connections

• Create collaborative content that serves the community

We've seen single authentic KOL relationships drive more value than dozens of paid promotions.

4) Team Amplification Strategy

Your team members are your best brand advocates. But coordination is everything.

Effective moves:

• Strategic content calendar that feels organic

• Battle-tested post templates

• Converting team insights into valuable threads

• Full team affiliate activation

Each team member should add their unique perspective while maintaining brand consistency.

5) Strategic Engagement Framework

Impact comes from focused effort:

• Identify and prioritize 20-30 key accounts in your niche

• Contribute meaningfully to their conversations

• Monitor engagement patterns

• Scale successful approaches

Most brands will skim this and continue their scatter-shot approach to Kaito.

But building real mindshare takes deliberate effort and patience.

And it’s 100% going to be worth it in the long run. 

- Lunar Strategy team