CVPad, a launchpad+ platform, starting with virtually no marketing presence, partnered with us to drive awareness and build initial hype around the project.

We implemented a multi-pronged approach over 3 months, focusing on:

• PR

• Strategic KOL partnerships

• Content creation & social media amplification

Here is the overview of the results we generated during this campaign ↓

🗓️ March:

• Content: 10 articles (3 published, 6 drafted)

• Social Media: 36 posts

• X: 1M+ impressions, 15.7K+ likes, 9.9K+ replies, 2K+ link clicks

• Content Reach: 272K+ estimated views, 49.9M potential audience

• KOL Impact: 532K+ impressions, 5.6K+ engagements

🗓️ April:

• Content: 4 PR articles published, 40 posts (8 long-form, 31 short-form

• Social Media: 42 posts

• X: 860.9K impressions, 32.4K likes, 3.6K replies, 2.1K link clicks

• Content Reach: 12.3K+ estimated views, 1M+ potential audience

• KOL Impact: 165.4K+ impressions, 1.4K+ engagements

🗓️ May:

• Content: 2 PR articles published, 34 posts (7 long-form, 27 short-form)

• Social Media: 36 posts

• X: 593.4K impressions, 44.4K likes, 2.2K replies, 2.9K link clicks

• Content Reach: 5.39K+ estimated views, 842K potential audience

• KOL Impact: 576K+ views, 6K+ engagements (45 KOLs amplified launch and pool announcements, generating 245K+ views)

3-month results

• Impressions generated: 9,090,000+

• Engagements generated: 253,300+

• Content pieces created: 180+

• X followers gained: 30,000+ 

• KOLs involved: 40+

The pinnacle of this campaign was a successful first-ever sale on the CVPad platform that sold out in just over an hour.

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